Zenkei Resort Co., Ltd. is a rare hybrid company that manages everything from operating hot spring inns to developing and selling original brand products.

By combining the depth of Japanese culture with modern sensibilities and technology, we pursue “memorable quality” in every aspect—from lodging experiences and product value to customer touchpoints. Furthermore, through leveraging regional resources, implementing digital initiatives, and creating connections between travel and daily life, we have established a multi-faceted system to deliver the charm of Japan to the world.